Digital Marketing
The role of keywords and keyword phrases in a paid search campaign
A keyword is any specific word you use when conducting a search in a search engine such as Google or Bing that is related to a business or industry sector
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Digital Marketing
Elements of an effective paid search ad destination
Bespoke landing pages should be specific to the ad they are linked to, a separate landing page can be created from the main website
Digital Marketing
Good practice for creating a paid search ad
A good practice for creating a paid search ad is having a professional looking URL, as this can significantly affect the click through rates of your paid search ad
Digital Marketing
Factors to consider when planning a paid search marketing campaign for a business
Aims and objectives are important factors to consider when planning a paid search marking campaign. he aims are what you hope to achieve by the end of the paid campaign and …
Digital Marketing
Effect of location on paid search ads
Location can significantly impact the success of a search ad; however, this will also depend on the type of business you have
Digital Marketing
Processes of a paid search (PPC) marketing campaign
The first step in creating a paid search marketing campaign is to identify and select the keywords that will get you the best results and relate to your business
Data Analytics
Strengths and weaknesses of evaluation methods
The strengths of a SWOT analysis are that it enables a business or organisation to identify and understand the important areas and factors which has an effect on them.
Digital Marketing
Assessing market opportunities for new products and/or services
Seasonal factors affect the fluctuations in output and sales in regards to the season of the year, depending on the market for the new product or service
Digital Marketing
Motivators and inhibitors that influence customer behaviour
Aspiration is the ambition or hope of achieving something such as a goal or objective, therefore the customer is directed towards certain goals