A keyword is any specific word you use when conducting a search in a search engine such as Google or Bing that is related to a business or industry sector
The role of keywords and keyword phrases in a paid search campaign Read More »
Bespoke landing pages should be specific to the ad they are linked to, a separate landing page can be created from the main website
Elements of an effective paid search ad destination Read More »
A good practice for creating a paid search ad is having a professional looking URL, as this can significantly affect the click through rates of your paid search ad
Good practice for creating a paid search ad Read More »
The strengths of a SWOT analysis are that it enables a business or organisation to identify and understand the important areas and factors which has an effect on them.
Strengths and weaknesses of evaluation methods Read More »
Seasonal factors affect the fluctuations in output and sales in regards to the season of the year, depending on the market for the new product or service
Assessing market opportunities for new products and/or services Read More »
Aspiration is the ambition or hope of achieving something such as a goal or objective, therefore the customer is directed towards certain goals
Motivators and inhibitors that influence customer behaviour Read More »
How to evaluate the profitability and stability of market segments and how a range of products may appeal to different market segments.
Evaluating market segments and appeal of products Read More »
The importance of defining market segments and how the characteristics, motivations and behaviours of potential target customers
The principles of market segmentation Read More »
Agile approach: The traditional approach is known as waterfall and projects are completed through a number of sequential ad overlapping phases
How can you test and optimise digital marketing campaigns? Read More »
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