Bespoke landing page
Bespoke landing pages should be specific to the ad they are linked to, a separate landing page can be created from the main website. The page should include in detail, information about what the ad is offering.
Content clearly relevant to promotion in ad
When people click through on your ad, it is very important that the information they see next is relevant to your search ad, otherwise they may feel mislead or that the link they clicked on is wrong. Elements can include information expanding on the ad content, using similar related keywords and using the same lines from your ad headline and description.
Promotion prominent
The destination of the search ad should always be promotion prominent, if in your ad, you’re offering 10% off purchases, then this should be prominent and highlighted on the destination page so that the audience is reminded of why the clicked on the ad which can increase the change of them taking action, such as making a purchase.
Regular updates
It is important to content of your search ad and destination page up to date, because you can use it as an opportunity to continuously gain new customers by keeping them about any new and special offers you might have. Furthermore, by regularly updating your content, you can increase the potential authority your website has.
