Features of analytic software
Ecommerce tracking
This feature allows you to track and find out where your most profitable customers come from, therefore if you know where they’re coming from, you can use it to find more ways to gain more customers that make you money.
Goals
Goals allow you to track conversions and set goals for different elements such as new leads, newsletter signups and pretty much anything you want, though this will require some creativity. You can set goals for a number of people that visit a page on your website, then with analytic software, you can track the progress.
Campaigns
This feature enables you to track and measure the return on investment on all your marketing campaigns, if it has an editable URL, then it is trackable. For instance, banner ads and social media campaigns can all be tracked.
Traffic exclusion
When tracking the activities on your website, it is important to get an accurate tracking, therefore you can exclude traffic internal traffic from your own site, which means that you’ll be able to get a better insight into how visitors and customer behave on your site instead of how you behave on your own site.
Customising analytics reporting technology for digital marketing campaigns
Metrics displayed
Metrics are quantitative measurements and can be used to customise analytical reports, for instance in Google Adwords, metrics such as impressions, clicks, click through rates, bounce rates and conversion rates can be selected or deselected to show specific information on a report.
Frequency
With Analytic reporting technology such as Google Analytics, you can use the frequency report to gains useful insights metrics such as website visits over a specified period of time, this allows you to assess the percentage of new users and the level of familiarity of those returning.
