Awareness
The awareness stage of the sales funnel is about generating and increasing the visibility and awareness about the brand and the products and services it offers to its target consumers.
Education
If a potential customer is interested in what the products and services being offered by the brand, they will want to know more information and this is what the education stage is about, informing the potential customer with more information on the offerings. For instance, if the consumer is interested in a car, this is can offer them more information such as the different costs, engine variations and warranty.
Repertoire
The repertoire stage is about assessing your loyal and repeat customers and what it took to get them to keep coming back. You can assess records of initial interactions, find out the kind of language that was used and the type of offers that was made as well as pinpoint where they turned from prospects to customers.
Consideration
This stage is when the lead turns into a prospect and begins consideration whether they should buy into your product or service, at this stage they will most likely be comparing your offerings to similar offerings from other brands. For instance, at the this, if a potential customer is wants to purchase a car, they might start taking test drives of the cars they’re interested in and finding out the opinions of those who already own the cars they’re interested in.
Purchase
This is when the potential customer decides that they will go through and buy the product or service, they will also be taking notice of how smooth the process is and the different payment options available.
